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PHIL BEUTH spent his entire broadcasting career with one company: Capital Cities/ABC-TV. As the first employee of a fledgling media startup in 1955, Phil worked his way up over a 40-year span, as Capital Cities grew to become one of America’s most influential and successful media companies.
A Dickensian rags-to-riches tale of a disadvantaged boy, born with cerebral palsy who, through luck, pluck, strength of character, skill, persistence and loyalty, rose to become a top executive at one of America’s most respected and successful media companies, Capital Cities Communications; “The minnow that swallowed the whale.”
PHIL BEUTH was born in a blue-collar neighborhood of Staten Island to parents of English and German stock in 1932. To state that his origins were humble is like saying the Yankees know a thing or two about baseball. The young struggling family was crushed by the tragic death of Phil’s father when Phil was just four, causing his mother to park her young, physically impaired son with her step-father, an embittered, war-wounded veteran (of the Spanish-American War!), who ran a ramshackle “Sanford and Son” junk business out of his backyard. What propelled this boy to raise himself by his orthopedic bootstraps to become a respected and honored leader in his field, a member of two Broadcasting Halls of Fame, head of Good Morning America and a Division President of ABC?
What comes through this very personal account - peppered with interesting and amusing anecdotes about his partners and celebrities like Ted Knight, Lowell Thomas, Charlie Gibson, Sir Paul McCartney, Frank Sinatra, Cher, Jackie Robinson,
Red Barber, Nelson Rockefeller, Barbara Walters, Warren Buffett, Sammy Davis Jr., Burt Reynolds, Red Skelton, Muhammad Ali, and many more - is Phil’s generosity, self-deprecating humor, unbound creativity and warm-hearted congenial talent.
More than simply recollections of a career at a celebrated company and the famous people encountered along his path, Phil’s story is a keen insider’s chronicle of that “Mad Men” golden era of television; a time when broadcasting as we know it came into being. It is also a powerful lesson in forging a career that is ethical and prosperous; “doing well and doing good.”
Praise about Limping on Water:
“Cap Cities will forever represent the gold standard for ethical corporate behavior accompanied by incredible financial performance. Tom Murphy and Dan Burke were the architects of these two achievements. Phil Beuth gives you a ringside seat to view this remarkable story.” - WARREN BUFFET
"The story of how this man, Phil Beuth, was the first to be hired by Tom Murphy and Dan Burke for this Capital Cities company. Together they made the best shows ever on TV. Great man - great shows; and I miss them all." - REGIS PHILBIN
“Smart words from an inspiring leader and legendary broadcaster who left an enduring impression on those, like me, fortunate enough to know him. This book is a primer on how to play by the rules and win!” - JOE REILLY (President, NYS Broadcasters Association, 1980-2011)
- Sales Rank: #322162 in eBooks
- Published on: 2015-12-10
- Released on: 2015-12-10
- Format: Kindle eBook
Review
It's rare that a personal story can adequately serve as a history of a company - but because the company concentrated on people - Beuth's humble and evocative memoir comes close. --Michael D. Langan, NBC-2.com Culture Critic
About the Author
PHIL BEUTH is the author of "Limping on Water," which chronicles his 40-year adventure with Capital Cities/ABC-TV. Phil spent his entire broadcasting career with one company. As the first employee of a fledgling media startup in 1955, Capital Cities Communications, Phil worked his way up through the ranks over a 40-year span as Capital Cities grew to become one of America s most influential and successful media companies, including stints as a division president of ABC and Good Morning america. Born with cerebral palsy, Phil persevered through a combination of luck, pluck, strength of character, skill, persistence and loyalty. He grew up in a blue-collar neighborhood of Staten Island to parents of English and German stock in 1932. To say that Phil s origins were humble is like saying the Yankees know a thing or two about baseball. The young struggling family was crushed by the tragic death of Phil s father when Phil was just four, causing his mother to park her young, physically impaired son with her step-father, an embittered, war-wounded veteran (of the Spanish-American War!), who ran a ramshackle "Sanford and Son" junk business out of his backyard. Phil never says never, and raised himself up by his orthopedic bootstraps to become a respected and honored leader in his field, a member of two Broadcasting Halls of Fame, head of Good Morning America and a Division President of ABC. His career brought Phil into contact with a who s who of the world, including partners and celebrities like Ted Knight, Lowell Thomas, Charlie Gibson, Sir Paul McCartney, Frank Sinatra, Cher, Jackie Robinson, Red Barber, Nelson Rockefeller, Barbara Walters, Warren Buffett, Sammy Davis Jr., Burt Reynolds, Red Skelton, Muhammad Ali, and many more. Phil had a front-row seat and participated on the stage of the real-life "Mad Man" era of TV, a time when broadcasting as we know it came into being. Through it all, Phil lives by the mantra of "doing well and doing good."
Most helpful customer reviews
2 of 2 people found the following review helpful.
A Beauty By Beuth
By Michael D. Langan
“Limping On Water” is the story of a remarkable man, Phil Beuth, and his equally estimable career. It chronicles his 40-year love affair with Capital Cities Communications. Beuth was Cap Cities’ first employee, hired by founder Tom Murphy. And before Beuth retired, he became President of Early Morning and Late Night for ABC TV.
It’s rare that a personal story can adequately serve as a history of a company – but because the company concentrated on people - Beuth’s humble and evocative memoir comes close.
“Cap Cities” by common consent became “one of the world’s premier media conglomerates, a company heralded for its … brilliant stewardship” and principled behavior. In fact, Tom Murphy, its founder, concluded his address to the Harvard Business Graduating class of 1985 by telling them, “Avoid anything ethically questionable. You will lose more than you could ever gain.”
No less than Warren Buffett called the company the “gold standard for ethical corporate behavior.”
Beuth’s limp, which derived from his cerebral palsy, became an outward marker of his incredible inner determination and achievement. That grit – and an unsurpassed talent in assessing people and situations – kept him at the top of the mark in the “Mad Men” golden era of television.”
The author’s physical debility figures in the title, “Limping On Water.”
Beuth’s capacity for his leadership came about as an insiders’ joke. Years ago, Sev Severino, the ABC Los Angeles boss, was kidding about the largesse of Phil’s boss at Cap Cities’, Tom Murphy. He gave innumerable ‘attaboys’ to Beuth and others over the years.
Sev’s response to this incessant praise was, “For Chrissakes, if you listen to Murphy, you’d think Phlly Beuth limped on water.”
Nobody would have predicted this future for a poor kid born in 1932 on Staten Island. Phil’s father died in an auto accident when he was just 4, and his mother had to go to work. She found employment at the Western Electric Plant in Manhattan. She left Phil and his younger brother with “her stepfather, an embittered, war-wounded veteran (of the Spanish-American War!), who ran a ramshackle “Sanford and Son” junk business out of his backyard.”
Who would have thought that this spare beginning could possibly lead Beuth, “through luck, pluck” and lots of part-time jobs to a top quality school, Union College, via scholarship?
I have a brief to file here: I’ve known Phil since his Buffalo, New York days in the 1970s, when he raised Cap Cities WKBW TV to even greater heights. I was headmaster at Nardin Academy in those years, the school from which his daughter Jane, an ebullient personality and life-long friend to my wife and myself, graduated.
Two quick stories of Phil’s Buffalo days - both encapsulating how he discovered treasure in the weeds and kept proper perspective – both equities demonstrating the qualities that enabled him to rise to the top.
- Don Polec ran a neighborhood Burger King for $8000. He was a friend of the legendary KB newsman, Irv Weinstein. Weinstein told Phil to interview his friend. Polec was shy and retiring but he had a way of seeing things differently. They talked. Beuth told him to bring him back five ideas for show segments. Polec brought back 55 the next day! Polec started at $14,700 and became the hottest feature reporter in the market.
- In 1984, the “Channel 7 Prime Timers” softball team played Mayor Jimmy Griffin’s police and fireman at the old War Memorial stadium given a facelift for Robert Redford’s film, “The Natural.” It was a Variety Club fundraiser for Children’s Hospital.
Kids in wheelchairs sat along first base with their parents. Beuth came to bat in the last half of the last inning with the score tied, 7 all, and a winning run at second base. “The Boss”, as he was called, clocked the pitch over the right fielder's head (it was he who was creeping in steadily to throw Beuth out). Channel 7 won the game as Phil made it to first. Afterward, one of the parents asked Phil to say ‘hello’ to his son in a wheelchair.
“Do you think I could ever do that?” the nine-year-old asked Beuth. It reminded Phil of his own earlier challenges. He knew he had hit a home run.
Of course there’s more to this book than the admirable Horatio Alger aspect.
For those who like stories about celebrities, there’s a score and more. Lowell Thomas, Sir Paul McCartney, Frank Sinatra, Cher, Jackie Robinson, Red Barber, Nelson Rockefeller, Barbara Walters, Sammy Davis, Jr., Burt Reynolds, Red Skelton, Muhammad Ali, and others get a chance to light up the pages of this exceptional book.
Through it all, Beuth’s success in a tough business was, as he put it, the result of “doing well and doing good.”
Beuth and his wife Mary divide their time between homes in Buffalo, NY and Naples, FL. now. Phil continues community service dealing with migrant workers’ needs in Florida, as well as serving on the Board of the Naples Press Club.
Michael D. Langan
2 of 2 people found the following review helpful.
Great Story, Phil
By Richard Emerald
Phil
I finished you book in just about one sitting.
Limping on Water is an enchanting story. It is classic Phil Beuth. Though it is your personal life and career, it is also a definitive and colorful history of our beloved Capital Cities. It makes an old hand like me smile at every turn. It evokes laughter in many chapters, and sadness and some tears in those appropriate pages. I couldn’t put it down. Like other good books we have all read, I regretted that it had to end.
This is a historical literary work, of course, but it is really a love story. Between you and the company and the cast. You should take great pride in your accomplishments. And in the success of this book. I loved it, and I love you.
Alan N
0 of 0 people found the following review helpful.
Improbable rise to the top!
By James A. Brennan Jr.
Quite a story. I'm reading Warren Buffett's 2015 letter to shareholders. In it he recommends Phil Bueth's 'Limping on Water' which he notes will be available for purchase at his annual shareholder's meeting. I recognize the Bueth name because it's been in my Union College alumni magazine noting Bueth's generous donations to the college. Rule one of life: anything Warren Buffett writes or recommends you should generally try to get your hands on. This proposition was irresistible as I wondered what the connection was between the two.
After downloading the book to my Kindle it doesn't take long to fly through the first chapters of the book where Bueth rises from a challenging childhood on Staten Island beset by an accident that kills his father, a disease that impairs his mobility, a mother who has to move away to be closer to her work and a handicapped grandfather who raises him while tending to his livelihood - a junkyard in his backyard.
Young Phil is not deterred. His hard work and many part time jobs are noted by a friend's father who arranges a meeting with his boss who happens to be Frank Bailey, owner of his own investment bank and a major benefactor of Union College. Bailey is impressed the young man looks like a hard worker who will likely support the college teams instead of going home to a Long Island mansion as many of the current student apparently did. A series of jobs at Union (including the famous Rathskellar and a local pizza shop) lead him to a page job at a local UHF station. Bueth graduates from Union and earns a graduate degree in media from Syracuse. Tom Murphy acquires the UHF station, Phil Bueth is his first hire and Cap Cities is born. Phil takes the story from there through a series of jobs at one of the greatest business success stories of our time (and one of the best investments Warren Buffett ever made!)
Union improbably won the NCAA hockey championship in 2014. The games most valuable player was Shayne Gostisbehere a Florida native who many said was too small to play defense in the NHL. So far in his rookie season, Gostisbhere has set an NHL record for scoring points in consecutive games by a rookie defenseman (15 vs the former record of 10 held by Barry Beck.) The Ghost as he is called has also set the Philadelphia Flyers record for goals by a rookie defenseman (14 so far this season after being called up in November.) Phil was the Shayne Gostisbehere of his day!
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